Ingenious Alufoil Sector Transform the Mundane into the Beautiful

“Items that are seemingly mundane were transformed into items of beauty through the use of some clever aluminium foil lamination and graphics.”

14 Jan 2010 --- Technical excellence in aluminium foil packaging proved that innovation and development in alufoil is very much “alive and well” according to Terry Robins, head judge of the Alufoil Trophy 2010.

Technical and retail packaging consultant and former technical and packaging innovations manager of Sainsbury, Robins added: “Items that are seemingly mundane were transformed into items of beauty through the use of some clever aluminium foil lamination and graphics.”

For the first time the Alufoil Trophy 2010 was split into five categories - Marketing + Design, Consumer Convenience, Resource Efficiency and Product Preservation – which helped to attract a record entry of 64 entries which are displayed on www.alufoil.org.

Entrants demonstrated true advances in material structures and functional design, married to consumer convenience and safety with a real understanding of resource efficiency and environmental sustainability.

Robins was impressed by the level of ingenuity saying, “Innovation did not just come from the medical area, which is where we often come to expect new ideas, but from all sectors of industry and usage.”

The complete entry underlined the industry’s ability to create modern solutions for a wide range of market sectors. Creating a real challenge for the judges were packs and alufoil products covering medical and pharmaceutical applications; food markets including ready meals, snacks, confectionery, fresh food, dairy and meat; drinks; toiletries and a number of novelty items.

Robins concluded, “Many entrants also used aluminium foil as a replacement for other materials to a very positive end. Long may the innovation within the alufoil market continue.”