InterChicken is ready for the cold counter battle
InterChicken, one of the biggest poultry packaging companies in The Netherlands, provides retailers with inspiring solutions for the cold counter. With Ready2Cook® aluminium containers and matching plastic dome lids from Plus Pack, InterChicken offers a unique and exclusive packaging solution for whole chickens.
InterChicken, one of the biggest poultry packaging companies in The Netherlands, provides retailers with inspiring solutions for the cold counter. With Ready2Cook® aluminium containers and matching plastic dome lids from Plus Pack, InterChicken offers a unique and exclusive packaging solution for whole chickens.
When faced with the supermarket cold counter’s abundance, busy consumers reach for the visually most appetising choice. That is why InterChicken has developed a keen eye for packaging solutions that ensure their products stand out and help customers optimise their product mix.
An exclusive look
In Plus Pack’s extensive range, InterChicken has found a unique solution for whole, fresh chickens; high-quality aluminium containers with matching transparent plastic dome lids from the exclusive Ready2Cook®.
DeliLineTM series
“We are the only poultry packaging company in The Netherlands to use this solution, and we’re very happy with it. It has an exclusive look that stands out in the cold counter and attracts quality oriented consumers,” says InterChicken purchase manager Martijn Knijnenburg.
Keeping up to date
InterChicken continuously develops its assortment to match market trends and consumer demands. The company prepares more than 700 solutions for retailer cold counters, ranging from fresh chicken fillet seasoned with different spices to complete meal solutions ready for the oven. Keeping up to date with packaging trends is also a high priority, and Plus Pack’s Ready2Cook® range matches InterChicken’s ambition to lead the market with innovative packaging.
“The battle for consumer preference in the cold counter is fierce. Without a packaging solution that catches the eye, it is hard to win, let alone defend, market shares. Our partnership with Plus Pack gives us a solid foothold in the market,” says Martijn Knijnenburg.
Source: Plus Pack
