International Beverage rebrands Speyburn
International Beverage USA has started rebranding efforts for its Speyburn Single Malt Scotch Whiskey including new packaging, a redesigned website and a customer relationship management program, Clan Speyburn.
International Beverage USA has started rebranding efforts for its Speyburn Single Malt Scotch Whiskey including new packaging, a redesigned website and a customer relationship management program, Clan Speyburn.
The new packaging and website are expected to boost Speyburn's position as the whiskey representing the spirit of Scotland's outdoor landscapes and lifestyle, and Clan Speyburn customer relationship management program will make way to engage consumers to build brand credibility and trust.
A new logo represents a leaping salmon which strengthens the brand's authentic link to the Speyside fishing region.
The bottle carries an illustration of the Speyburn distillery nestled in the Scottish Highlands. Each bottle carries the distiller's signature, representing the brand's authenticity, craftsmanship and pride.
Speyburn's proprietary bottle shape has 'broad shoulders' that are wide at the top and narrow at the bottom. The bottle is taller than most competitors to differentiate the brand at retail shelves. The whiskey is packed in cylindrical containers that add the fresh color motif on the label.
Clan Speyburn gives updated information about the distillery and brand along with quarterly printed and bi-monthly email newsletters, as well as exclusive access to a limited edition Clan Cask bottling.
Source: International Beverage USA
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