Jackpots Rebrand Aims to Boost Sales
As competition in the premium crisp sector increases, one brand is keen to be at the forefront with a brand new look.
As competition in the premium crisp sector increases, one brand is keen to be at the forefront with a brand new look.
Jackpots crisps, which are produced on the farm in Essex, have forgone their bright and bold design in favour of a subtle, Union Jack branding, all in time for this summer’s patriotic events. The new packaging offers a clean look whilst retaining its Union Jack branding.
Robert Strathern, third-generation potato farmer and founder of Jackpots said: “We wanted to create packaging that would stand out on the shelf, confirm the crisps’ premium quality and also keep the British ethos that is so important to the brand.
“We feel this new packaging really reflects the quality of Jackpots crisps and the care and attention we put into each bag.
“In a market filled with so many brands it is more important that ever to stand out from the crowd and we’re hoping this rebrand will create new interest in Jackpots and open up new avenues for development.”
Caroline Bartrop, regional marketing manager for Tesco, the brand’s main stockist said: “We helped develop the initial Jackpots range three years ago and have seen them go from strength to strength in store.
“They have always been really popular with our customers across East Anglia.
“We feel the new packaging is really strong, especially because this is the year for celebrating Britishness.”
Alongside the rebrand, Jackpots are now also available in small 40g bags (RRP 69p), as well as the large 150g sharing bags (RRP £1.68).
The new look will be rolled out to stores over the coming weeks.
Source: Jackpots
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