Jacob’s Creek Unveils New Look For Classics Range

Jacob’s Creek has launched a new label design across its Classics range, in a move designed to showcase the brand’s heritage. Launched exclusively in the UK, the new label designs feature an image of two vine leaves with a valley running through the centre (to represent the “creek”) all encased within a wine glass.

Jacob’s Creek has launched a new label design across its Classics range, in a move designed to showcase the brand’s heritage. Launched exclusively in the UK, the new label designs feature an image of two vine leaves with a valley running through the centre (to represent the “creek”) all encased within a wine glass.

Vicky Hoey, head of marketing at parent company Pernod Ricard UK, said: “Research shows shoppers are getting lost among the variety of choices within the category and the fresh packaging from Jacob’s Creek combats this by delivering standout, whilst maintaining its premium status.”

“Our new look answers the consumer need for ease of navigation on the wine shelf, and has already received positive feedback from both existing and new consumers.” Kate Bedwell, Jacob’s Creek brand ambassador, said: “Jacob’s Creek listens to what its consumers want – people are moving away from very oaky wines and towards wines with more fruit flavors.”

Bedwell advises retailers to cross-merchandise Jacob’s Creek wines with food, for example pairing Chardonnay with savory foods such as hummus and Shiraz with sweeter foods such as chocolate. Jacob’s Creek Classics range retails at £8.59 and the new look is supported by in-store, digital and social media activity. Other ranges in the Jacob’s Creek portfolio include its Le Petit Rose (£8), Light & Fresh (£9.19) and Reserve range (£10.99).

 Source: Pernod Ricard Winemakers