Jeremy Scott For Adidas Originals Sneaker Perfume Takes Off With Dupont™ Surlyn®

To create the bottle for the brand’s first perfume, Adidas Originals contacted Jeremy Scott. It was perfectly reasonable then that the perfume bottle should take on the form of a winged shoe, recalling the iconic pair of “Jeremy Scott Wings” sneakers designed by the creator himself.

To create the bottle for the brand’s first perfume, Adidas Originals contacted Jeremy Scott. It was perfectly reasonable then that the perfume bottle should take on the form of a winged shoe, recalling the iconic pair of “Jeremy Scott Wings” sneakers designed by the creator himself. The oversized wing-shaped bottle cover was created thanks to the unique qualities of Surlyn®, which allow for the most complex forms to be created. The choice of DuPont™ Surlyn® PC350 was dictated by its adaptable aesthetics: it offers both transparency and opacity, and the frosted appearance used on the cover’s wings. For the converter, Germaplast, the first challenge was to design a wing-shaped mold with perfect joins. This allowed the DuPont™ Surlyn® cover to be completely integral with its base, and for the pump to clip directly on to it without an insert – a choice that was both aesthetic and economic. "Adjustment of the cap on the bottle was also very delicate, because of the specific tolerances of the glass to which the Surlyn® cover had to adapt in order to create the seamless continuity of the wings on the bottle-shaped shoes", explains Jean-François Pauly, project manager at Germaplast. Because the angle of the pump is not vertical, a dual system of rice grains (axial and vertical) had to be designed to ensure the cap stayed on the pump. In addition to providing a technical answer to these particularly complex specifications, and not only because of its exceptional visual qualities, Surlyn® resin has been adopted by the brand because it combines a soft physical appearance with functional benefits: robust and unbreakable, it does not chip and has good chemical resistance. Released as a limited edition, this new top-of-the-range Adidas fragrance has taken off. More than a simple beauty accessory, it is a collector’s item, expressing the full aesthetic potential of Surlyn®.

Source: Dupont