Karper Range Gets New Look

The packaging redesign is the next step to ensure the continued success for one of Turkey’s bestselling cheese brands.

04/04/09 Turkey’s favourite cheese brand Karper has refreshed the look of its triangle-shaped soft cheeses range. From now on, packaging features brighter colours and a more dynamic eye-catching visual in a bid to create better stand-out for the brand and highlight its high-quality ingredients.

The packaging redesign is the next step to ensure the continued success for one of Turkey’s bestselling cheese brands. In the increasingly competitive world of food and beverage business the visual appeal of packaged products is becoming even more important to brand recognition.

Karper soft cheeses range includes plain, tomato, pepper, feta cheese, pistachio, walnut and low-fat varieties.

In 2006, a 51% stake of Karper Peynitcilik was sold to the France-based branded cheeses producer Bel Groupe familiar to Turkish consumers thanks to its Laughing Cow La Vache qui rit, Leerdammer, Boursin and Kiri brands.

With the head office in Paris, Bel Group exports its branded cheeses to more than 120 countries worldwide generating a turnover of almost EUR2billion. Around 11.000 employees work for the company.