Ken's Foods Debuts Antidote to "Cheater Packs"
Ken's new 9oz. salad dressing bottle replaces their existing 8oz. bottle, but they are maintaining the same price. In addition, the new bottle is light weight and made of an eco-friendly recyclable plastic, so Ken's salad dressing is greener, but not leaner!
Consumer reporters and advocates have been decrying the proliferation of "Cheater Packs"—the repackaging of various consumer goods where purchasers receive less product for the same price.
Now, Ken's Foods, the maker of Ken's salad dressings, has developed the antidote to the cheater packs!
Ken's new 9oz. salad dressing bottle replaces their existing 8oz. bottle, but they are maintaining the same price. In addition, the new bottle is light weight and made of an eco-friendly recyclable plastic, so Ken's salad dressing is greener, but not leaner!
"We held focus groups with our end users," said Bob Merchant, Chief Operating Officer of Ken's Foods. "They made it clear that they prefer plastic bottles over glass, and Ken's listens to consumers."
The new 9oz. bottle at the 8oz. price actually gives the consumer 12.5% more dressing for their money. 26 varieties of Ken's salad dressings will be "dressed up" in the updated bottles; including their signature Ken's Italian.
In addition to the new plastic container, this change at Ken's Foods also reduces Ken's transportation carbon footprint. Since PET is 50% lighter than glass, Ken's Foods can actually put 50% more product on its truck, per delivery load.
Source: Ken's Foods
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