Kingsmill unveils price-marked pack ranges
Kingsmill has launched price-marked packs for its Kingsmill Little Big Loaf and Kingsmill rolls ranges, to help convenience retailers boost bakery sales.
Kingsmill has launched price-marked packs for its Kingsmill Little Big Loaf and Kingsmill rolls ranges, to help convenience retailers boost bakery sales.
This follows recent research which indicated that over a third (37%) of all shoppers are more inclined to buy a product which is price marked as it gives consumers confidence that they are getting good value for money.
The packs are available for Kingsmill Little Big Loaf Soft White, Tasty Wholemeal, and Seeded, alongside Kingsmill’s 6pk rolls in Soft White, Tasty Wholemeal, and 50/50.
Allied Bakeries category director Guy Shepherd said: “Price marked packs allow the retailer to reassure their shoppers that a product is value for money, and as a result means they are more likely to purchase.
“By introducing these packs to the Kingsmill range, we hope to help retailers boost both their bakery sales and general sales, as bread shoppers in particular generate a higher average basket spend.”
Kinsgmill Soft White, Tasty Wholemeal, and 50/50 rolls will be priced at 89p, as will Kingsmill Little Big Loaf Soft White and Tasty Wholemeal, while Kingsmill Little Big Loaf Seeded will be priced at 99p.
Source: Kingsmill
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