Kiss of Wine employs Ardagh’s wine can for grape flavor preservation and home delivery
04 Dec 2020 --- Germany-based Kiss of Wines is using Ardagh’s metal can expertise to create a more environmentally-sustainable packaging solution for its wine products.
Kiss of Wines provides home delivery services for its wines, which are exclusively sourced from small, independent winemakers in Europe.
The company is promoting its services under current COVID-19 lockdown restrictions and creating can designs for each of its wine products, aiming to promote canned packaging as a novel solution.
The 250 ml slim cans, colored in light pale gold, showcase designs with various names to help consumers match wines to different moods or occasions.
The wines – touted as “iconic European varietals” – come in mixed boxes with eight different styles.
These include Zesty (Riesling), Feisty (Nebbiolo), Chill (Grenache rosé), Wild (Dolcetto), Crisp (Sauvignon blanc), and Smooth (Chardonnay), with sparkling versions of Chill and Zesty.
Protecting wine delicacies
Kiss of Wine turned to Ardagh for a packaging that would preserve wine’s properties and preserve taste.
Kiss of Wines' range includes eight unique can styles.“Wine drinks are so delicate that we developed a special can for wine that guarantees taste and quality,” says Adriana Escobar, product manager at Ardagh Group’s European Metal Beverage business unit.
“We also provide compatibility testing and filling support for our wine can customers, all of which makes sure the organoleptic properties of the wine are preserved throughout the entire product shelf life, with no compromise.”
Ardagh’s special Wine Can is “a consumer-friendly innovation,” according to the company, and offers portability and convenience while guaranteeing consistent taste.
The Wine Can is aimed at “a new generation of wine drinkers who want to include wine on casual occasions, and who don’t necessarily want to open a full bottle, carry glassware while out and about, or impose their own favourite wine on a group,” says an Ardagh spokesperson.
Considering their lightness and shatterproof qualities, the cans are also being pegged by the company as “better delivery products.”
Wines paired with metal
“After speaking to lots of clever winemakers and canning experts, we specifically sourced top quality wines with the acidity and freshness profiles that we knew would work beautifully when packaged in Ardagh’s Wine Cans,” says Jennifer Browarczyk, co-founder at Kiss of Wine.
Cans are the most recycled form of packaging in the world. Last year, Ardagh began marketing its wine cans as both a quality preserver and environmentally sustainable alternative to bottles and boxes.
Cans are logistically efficient – a 250 ml can accounts for just 5 percent of total product weight, increasing the volume of wine a truck can carry, which in turn lowers overall transport emissions and costs.
Kiss of Wine is already delivering to Germany and the UK, and will expand to Scandinavia in early 2021.
Edited
By Louis Gore-Langton
