Kula Yag in New Packaging Re-Launch

Operating as a family-owned firm, Kula Yag’s new logo depicts the symbols of the Kula family, Faruk and Fuat Kula and Ibrahim Necdet Ozkul.

27/09/08 Kula Yag and Emek Yem Sanayi, a leading edible oils producer in the domestic market, has met its customers with a new identity in a packaging re-launch concurrent with the company’s 40th anniversary in food services business.

Operating as a family-owned firm, Kula Yag’s new logo depicts the symbols of the Kula family, Faruk and Fuat Kula and Ibrahim Necdet Ozkul. Strong and distinct lines on the logo stress brand’s ‘belief in success’, whilst in soft lines the notion of ‘flexibility’ is implied. The deep blue and bright yellow colours in the emblem convey a meaningful message holding the brand’s new image together in a bid to not only increase the shelf impact of the labeling but also to underline human gratitude to the omnipresent beauty and bounty of the nature, the sun and the sky. Deep blue colour of the skies symbolizes universal values of peace, clear horizon, harmony and eternity, whereas luminous yellow colour of the sun stands for fertility, energy, warmness and vitality.

While working on the design of the new packaging, the company has chosen its brand name to be written in handwriting style which embodies all the hard work, efforts, perseverance, human hopes, ambitions and convictions of the employees, whose overarching combined power has been relentlessly contributing to the brand’s growth and success story in a span of 40 years.