In a commodity chilled fruit juice market where few consumers truly understand product differences and benefits, Tropicana stands apart — speaking directly to discerning consumers who appreciate the finer things in life. As the category leader, only Tropicana delights every time with a full and delicious taste of pure fruit. It's 100% pure squeezed juice, using only the sweetest, juiciest, best mid-season fruit, which is pressed, gently pasteurised and immediately packed to seal in all the freshness, taste and goodness.