Mega Airless Offers Formula Protection
The global hair care market is second only to skin care in the overall beauty industry. Global hair care product sales exceed $60 billion at retail, and grow 4.5 percent annually, according to industry consultants Kline & Company, with the salon sector nearing $12 billion, the company reports.
The global hair care market is second only to skin care in the overall beauty industry. Global hair care product sales exceed $60 billion at retail, and grow 4.5 percent annually, according to industry consultants Kline & Company, with the salon sector nearing $12 billion, the company reports. According to Eric Despairs, Business Development Manager of Mega Airless, as aging worldwide population slowly rebounds from its recession-time spending habits, discretionary income in emerging markets continues to improve. Thus, he explained, consumers are eager – and, , financially able – to purchase anti-aging products that restore and repair their hair. Further, they want a little pampering with every usage. “See the hair care market tracking closely with the skin care sector, in the sense that consumers are multi-function formulas,” Despairs said. “Our customers have done extensive research and developed exciting multi-function, ‘Swiss Army Knife’ formulas that use natural and organic products, biological and actives, which repair, hydrate and protect hair against UV damage,” he said. “And they realize that their advanced hair formulations require new levels of protection. “With ‘anti-aging’ and ‘hair repair’ key claims in this exciting market sector, and consumers seek a little touch of luxury as the global economy improves, the need for true airless packaging will surely grow,” Despairs said. The list of makers that use these true airless packs range from multinational power brands to innovative regional companies keeps growing.
P&G’s Fekkai brand launched Pox Shampoo and Conditioner (200ml Micro Compact), and Summer Hair (150ml Macro Compact). Also from P&G are the Pantene All-In-One Styling Balm (100ml Macro Slim) and Herbal Essences Strengthening Serum (50ml Mini). These join John Paul Mitchell Twirl Around (150ml Macro Compact; swirl-fill), It’s a 10 Miracle Leave-In Potion (100ml Midi), Yes to: Carrots Anti-Frizz Serum (100ml Midi) and Regis Design line Top Seal Protector (50ml Micro) as just a few of the recent retail launches using solutions from Mega Airless, the world’s largest airless-only packaging company. Mega Airless’ German-engineered airless dispensers provide complete neutrality, to protect the formula and extend shelf life. All-plastic design also means recyclability that appeals to customers, retailers and end-users. Mega Airless has 25 years of airless experience and 30 patents, for unsurpassed value and performance. In addition, Mega Airless’ mix-and-match product family allows customers to customize their dispensing solutions and deliver superior return on investment. A full range of decoration techniques and technologies permits the company to create visually appealing packaging that stands out in the retail set.
Source: Mega-Airless
