Metallic IML Making Strong Headway
Blini Tarama chose Metallic IML because they were bringing a high quality product on the market that differed somewhat from their standard product range.
7/5/2011 --- Metallic IML labels are produced by applying a layer of aluminium foil to the desired base foil. One can obviously keep the natural colour of this metallised foil (silver) or print other extra colours on this layer.
One of the advantages of Metallic IML is that the metallic look obtained exceeds far and away the look of “standard” metallic inks.
Metallic IML is particularly successful in the paint, cosmetic, exclusive food and storage box market segments. The transition from metal packaging to plastic packaging with metallic IML has also proved to be a cost-efficient solution on the market.
Various brand owners appreciate the extra branding and diversification opportunities. Blini and Jotun testify to the success of Metallic IML.
Blini Tarama chose Metallic IML because they were bringing a high quality product on the market that differed somewhat from their standard product range.
Metallic IML is the ultimate solution to bring diversification to the shelves in the shops. Ms. Ballu (marketing, Blini) said: “We are convinced that Metallic IML has increased the attraction of this product. We are also planning to launch other Blini product lines with Metallic IML in the future.”