Metro Drinks gives Latitude range a makeover
British soft drinks company, Metro Drinks, has given its popular Latitude Iced Tea range a full-brand makeover introducing bright colours and a quirky penguin character which gives the range high impact visibility on shelf.
British soft drinks company, Metro Drinks, has given its popular Latitude Iced Tea range a full-brand makeover introducing bright colours and a quirky penguin character which gives the range high impact visibility on shelf.
Also a new addition to the range is a raspberry flavoured green tea which joins the mango green tea and lemon and peach iced teas of the existing range.
Each drink is made using natural ingredients including natural tea extracts, fruit juice from concentrate, some sugar and natural fruit flavour. They are all produced free from all artificial sweeteners and preservatives.
As well as a brand overhaul and a new addition, the product will also come in smaller packs of 12 (instead of 24) and in a 330ml rather than the current 375ml bottle to assist with storage and stock management, an important issue in the food service sector.
Founder and MD of Metro Drinks, Paul Bendit, says of the makeover: “In the nine years since we launched our Latitude Iced Tea range we have seen dramatic growth both in the category and in consumer awareness of the benefits of iced tea as a healthy soft drink. We have decided to give Latitude a new look that has great shelf standout as well as imagery that appeals to a wider consumer base, particularly the young who enjoy the taste of iced tea more than ever before.“
Source: Metro Drinks
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