Metsa Board To Showcase Its Unified Offering And Innovative Skin Care Box Design At Luxe Pack 2017

At Luxe Pack 2017 Metsa Board will showcase its recently launched unified product and service portfolio, which consists of premium paperboards and related services. The offering focuses on contributing to even more sustainable, safe and efficient packaging, and all under one Metsa Board family.

At Luxe Pack 2017 Metsa Board will showcase its recently launched unified product and service portfolio, which consists of premium paperboards and related services. The offering focuses on contributing to even more sustainable, safe and efficient packaging, and all under one Metsa Board family. At the fair, Metsa Board will present innovative packaging solutions supporting its ‘Better with Less’ concept that highlights the company’s aim to improve consumer experience and to make packaging even more sustainable. 

Metsa Board will introduce its new, improved Skincare gift box design which follows the multi-award-winning green Skincare gift box. “Our target for the new and improved cartons was to keep all the appreciated benefits: light-weight materials, elimination of the plastic wrap and the unique opening experience for each box. In addition, the new cartons are designed to be easier to run on packing lines as well as adding the possibility to reclose each box after opening,” says Cyril Drouet, Design and Innovation Director at Metsa Board. 

The innovative cartons use both Metsa Board’s folding boxboards and microflute structures made of Metsa Board’s white kraftliners. The inner tray, as well as the outer packaging, is made of molded fresh fibre pulp from Metsa Fibre. The inner tray clearly demonstrates how plastic can be easily replaced with sustainable fibre materials. “Our objective is to explore new innovative designs and use of our materials to help optimise packaging to be more sustainable and convenient. The new Skincare carton structures offer a 20% to 30% weight reduction when compared to traditional cartons,” Cyril Drouet concludes.

Source: Metsa Group