Meysu Launches 1.5lt Family Size Fruit Juice Pack

Meysu is Turkey’s first fruit juice brand which belongs to the family-run Gülsan Gida.. Meysu 1.5lt family size pack will be the only packaging of its kind to take place on the local supermarket shelves.

01/04/09 1.5lt family size carton pack has been introduced by Gülsan Gida for its fruit juice brand Meysu. Launching 1.5lt carton packaging, Meysu has become the first fruit juice brand in Turkey to enter the sub-category focusing on family concept. Meysu family range includes five different flavours: mixed, apricot-apple, orange-apple, peach-apple and cherry-apple.

Meysu is Turkey’s first fruit juice brand which belongs to the family-run Gülsan Gida.. Meysu 1.5lt family size pack will be the only packaging of its kind to take place on the local supermarket shelves. The carton pack will be exclusive produced by Tetrapak with which Meysu signed one year exclusivity agreement. The agreement allows Meysu to become the only family-oriented player on the Turkey’s fruit juice market and stay one step ahead of the competition.

Gülsan Gida, formed in 1948, continues to operate its 4 production facilities located in Kayseri and Nevsehir. Besides Meysu, the company owns popular Meybuz and Nevbag brands generating total annual revenue of $80mln, of which Meysu is the leader accounting for $50mln share followed by $20mln Meybuz and $10mln Nevbag. In total, Turkish fruit juice market is worth $500mln with 34 brands competing in the sector.

Besides fruit juice business, Gülsan Gida has entered the dairy market at the beginning of this year. The company has recently invested EUR7mln in the new dairy manugacturing equipment at its production facilities in Kayseri. At the initial stages of production, the plant is estimated to make 50 tonnes of milk in an hour, according to Gülsan Gida’s sales and marketing coordinator Haluk Kayaaslan.