Molson Picks Award-Winning Aluminum Bottle

01 Mar 2005

CCL Industries Inc., a world leader in developing manufacturing, packaging and labelling solutions for the consumer products industry, announced today that Molson Canada will launch its latest entry to the beer market, Molson Kick, in the award-winning aluminum bottle developed by CCL’s Container Division. “We are just delighted that Molson’s has recognized our innovative bottle to introduce its newest product,” said Rami Younes, President, CCL Container. “Molson selected the 355 ml aluminum bottle because it not only offers a contemporary, stylish package, but also because it chills faster and is lighter than a glass bottle. The sleek design of this bottle and its silver-metallic look is something beer drinkers will enjoy holding in their hands,” Mr. Younes said. Late last year, CCL received important industry recognition at The Package of the Year (POY) Awards for its lustrous new aluminum bottle that was first introduced by Pittsburgh Brewing for its Iron City Beer. CCL was also honoured for a number of other exciting new packaging innovations including “Package of the Year in the Household and Industrial Category” for Febreze Air Effects, a new aerosol product launched by Procter and Gamble. Donald Lang, President and CEO of CCL Industries said, “We believe there is still significant opportunity for this new aluminum beverage packaging. The role of packaging in marketing strategies is gaining more attention, both in our core personal care market and the new beverage market, with the rising awareness that more and more consumers are making their decisions based on packaging appeal. Marketers are recognizing that unique packaging not only garners attention for a new product, but it can also actually revitalize and change perceptions about an existing brand.” Mr. Lang went on to say that, “Over the last few years, CCL Container has focused on bringing innovative containers and bottles to the marketplace that offer a variety of product options. Chill-retention, re-sealability, recyclability and durability – plus a wide range of decorating and shaping options – are just a few of the reasons why CCL’s bottle appeals to beverage marketers.” CCL started commercial production beginning in the 90s, by offering exciting new packaging for a variety of personal care and automotive products. The package made its debut in the beverage industry in 2002 with Snapple’s new age energy drink. Since then, several beverage marketers have evaluated and adopted CCL’s containers and bottles, the latest of which is Molson Kick. CCL Industries Inc. (TSX CCL.A and CCL.NV.B) provides state-of-the-art packaging solutions, including specialty aluminum and plastic packaging and innovative product labelling, to some of the world’s largest producers of consumer brands, helping them to get their products to market quickly and cost- effectively. CCL develops solutions for producers of leading consumer brands in personal care, cosmetic, pharmaceutical, household and specialty food and beverage products. Container is North America’s leading manufacturer of recyclable aluminum packaging for the beverage, food, personal care, pharmaceutical and household markets. With headquarters in Toronto, Canada, CCL directly employs 6,100 people and directly operates 42 production facilities in North America, Europe and Asia.