Natrel grows Baboo into toddler size
Following the launch over a year ago of Natrel Baboo Milk, for 12-24-month-olds, Natrel now introduces a unique solution for parents of young children aged two and upwards.
Following the launch over a year ago of Natrel Baboo Milk, for 12-24-month-olds, Natrel now introduces a unique solution for parents of young children aged two and upwards.
Baboo DHA milk in two-litre Pure-Pak® cartons hit shelves in October 2013 and continues to reflect Natrel’s innovation and leadership by being another unique, ground-breaking product and is aimed at toddlers and children on the Canadian market.
“Young children have specific nutritional needs and Natrel has worked diligently to ensure we provide the best milk solution for this age group,” confirms Stéphane Renauld, Directeur National Marketing, Agropur Division Natrel. “It was also natural to use a convenient two-liter package as young children’s milk consumption is particularly high.”
Natrel was aiming for shelf impact with the large two-litre Pure-Pack® carton, but it was also selected to provide parents with good volume and a convenient pack for an age group with one of the highest milk-consumption rates.
“This is a complex and highly regulated sector and Natrel has shown its leadership by investing heavily in R&D to develop the right nutrition for the product - alongside the right convenience and value from the package,” adds Elopak’s Regional Director, Sales and Marketing for the Americas, Jason Giuliani.
“All our efforts were concentrated on developing the right product for growing toddlers, and making parents’ life easier,” explains Stéphane. “This product is specifically designed for the target consumer and is leading a new and exciting category.”
Source: Elopak
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