Nestle Confectionary Launches Price Marked Packs
Available from 15th August, Nestlé Confectionery will be launching price marked packs on popular brands. In a move to boost retailer sales Aero Peppermint Medium, Yorkie Original, Toffee Crisp and Rolo tube will all feature an on-pack flash of 55p.
Available from 15th August, Nestlé Confectionery will be launching price marked packs on popular brands. In a move to boost retailer sales Aero Peppermint Medium, Yorkie Original, Toffee Crisp and Rolo tube will all feature an on-pack flash of 55p.
Price marked packs are a proven hit with shoppers, with 57% perceiving them to be similar or cheaper than the RRP.
Offering retailers an excellent opportunity to maximise sales, Graham Walker, Nestlé UK Trade Communications Manager, said: “Price marked pack promotions are proven to drive rate of sale, which is not surprising given that 48% of convenience shoppers say they would be encouraged to buy a price marked pack over a non-price marked pack.
“With this in mind, retailers should stock up now and take advantage of this sales opportunity because when it’s gone, it’s gone!”
From the 8th August, Nestlé Confectionery is also launching a new Rowntree’s Randoms £1 price-marked 140g sharing bag.
Following the success of Randoms the new pack hopes to prove attractive to convenience store shoppers. The new £1 flashed bag also aims to tap into the popularity of rounded price points.
Launched in 2009, Rowntree’s Randoms has gone from strength to strength, with the single bag (50g) holding the no. 2 fruit sugar single spot.
With the launch of the Randoms 195g sharing bag last year, its success has continued with sales up 34%, now worth £17m.
Graham Walker added: “Nestlé has developed a £1 flashed bag range specifically with the convenience channel in mind.”
Source: Nestlé
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