New Jim Beam Black packaging aims to reinforce quality
US. Jim Beam Black, the premium Jim Beam bourbon expression, is to receive a makeover this month, with the launch of more premium packaging which aims to emphasise its quality.
US. Jim Beam Black, the premium Jim Beam bourbon expression, is to receive a makeover this month, with the launch of more premium packaging which aims to emphasise its quality.
The stylish new bottle is tall and designed to enhance standout on-shelf, as well as be more distinguishable from Jim Beam White.
The label highlights that Jim Beam Black is triple-aged, having been aged for a minimum of six years in charred American oak barrels, three times the minimum legal requirement of any bourbon. Jim Beam Black has a recommended retail price of €23.50.
Beam Global Spirits & Wine European Travel Retail Director Gareth Brown said: “Jim Beam is a global brand and performing extremely well in travel retail, on track to deliver double digit growth this year. The new Jim Beam Black packaging gives a more premium and contemporary look to reflect the quality of the liquid inside, which has remained the same for over 215 years.
"Jim Beam Black offers a very clear trade-up proposition at a time when discerning consumers are looking for something special.”
Source: Jim Beam
