New Look for Maoam
Fruity chew brand Maoam has unveiled a vibrant new packaging design across its entire range for the first time since 2002.
Fruity chew brand Maoam has unveiled a vibrant new packaging design across its entire range for the first time since 2002. Increasing on-shelf visibility for the growing brand, the refreshed pack designs create a modern and appealing new look for top selling lines including Stripes, Pinballs and Joystixx. Strengthening its appeal amongst teens and young adults, Maoam’s core target market, the brightly coloured bags reiterate the cheeky fun and playful nature of the brand, while the iconic, fruity character retains its position at the heart of each bag.
Nadia Abou-Ragheb, Maoam brand manager, comments: “Just like Maoam our refreshed packs are bold and fun. Designed to stand out in what is a very busy fixture, our bags will certainly help to drive sales for retailers whilst also supporting our growth within the market.
“Our new pack designs demonstrate a continued and significant investment in the brand and kick start what is set to be a very exciting year for Maoam.”
Showing consistent growth ahead of the market, with recent data showing an increase in value and volume sales at 9.9% and 10.7% respectively, Maoam retains its position as number two within the soft and chewy category.
Maoam’s top three lines Pinballs, Stripes and Joystixx are now available nationwide in their new look packaging, with further pack designs for the remainder of the range making an appearance on shelf over the coming months.
Source: Maoam
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