New look for The Glenlivet malt whiskies
This summer, Pernod Ricard UK is unveiling striking new packaging for The Glenlivet, with an enhanced sophisticated look that pays tribute to the brand’s heritage and reinforces its position within the super premium spirits category.
This summer, Pernod Ricard UK is unveiling striking new packaging for The Glenlivet, with an enhanced sophisticated look that pays tribute to the brand’s heritage and reinforces its position within the super premium spirits category.
The new packaging, with its higher shoulders, shorter neck and enlarged base gives the brand a stronger presence on shelf, while the more prominently positioned cartouche identifies the brand’s heritage from 1824 and the embossed stamp of the whisky’s founding family ‘George & J. G. Smith’ portrays the legacy of the ‘single malt that started it all’.
The Glenlivet 12 Year Old bottle will retain its iconic green colour, while the 15 Year Old French Oak Reserve will move to a clear bottle for the first time to showcase the rich golden colour of the whisky.
Both expressions will be presented in a new, luxury, carton to increase gift appeal and display additional information to highlight the whisky’s quality credentials.
The packaging upgrade will see The Glenlivet 18 Year Old elevated to align with the ultra-premium and prestige expressions within the range including The Glenlivet 21 Year Old and The Glenlivet XXV. Changes to the 18 Year Old bottle design, including a heavier base and a significantly upgraded permanent gift carton, signify its status as the most awarded expression in the range.
Neil Macdonald, Brand Director for Malts at Chivas Brothers, comments: “The Glenlivet is recognised by whisky aficionados around the world as an exquisite, premium whisky, and our new elegant packaging will confidently reflect this quality with its striking new shape and luxury cues.
“The stylish bottles and gift cartons will offer increased on-shelf stand-out for the on and off trade and will support our ambition to see The Glenlivet become the No 1 selling single malt whisky in the world.”
Source: The Glenlivet
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