New Packaging Depicts Dimes’ Devotion for Natural Bounties

The packaging has been revamped to deliver the brand’s statement communicating the natural and health-conscious properties of the drink to the consumers through contemporary deliciously-looking design.

19/11/08 Dimes, a leading brand in the nonalcoholic beverage business, the first fruit juice maker, established almost half a century ago, and one of the top 500 industrial enterprises in Turkey, has unveiled the updated look for its Natural range of fruit juices revolved around the concept “nothing but the fruits”.

The packaging has been revamped to deliver the brand’s statement communicating the natural and health-conscious properties of the drink to the consumers through contemporary deliciously-looking design. Vibrant fruit images now cover almost the whole of the pack promoting consumer confidence in the range and also helping the products to stand out on shelf.

Collected from selected orchards in the Aegean and Mediterranean regions fruits are processed at state-of-the-art integrated facilities in strict hygienic conditions and presented under Dimes “nothing but the fruits” brand in 24 varieties. New formulations are all free from artificial colours, flavours or preservatives bringing the rich taste of natural fruits in carton and glass packaging.

Portfolio of 24 different products is divided into 3 sub-categories: Dimes Premium 100% Natural range comprising apple, grape, orange, tomato, pine-apple, grape&mango, grape&cherry, grape&apricot, grape&peach and red berries variants; Dimes Classic range containing award-winning quince, red fruits, mixed fruits, peach, cherry, apricot, orange and pomegranate flavours. The third sub-category, Dimes Life, recently launched to fulfill growing niche of functional and low-sugar products, includes quince, pomegranate, grape&rosehip, mixed fruits and red berries versions.