Oatly Drinks Unveil New Look
Oatly oat drinks is building on its place in the market with a new look aimed at attracting more consumers to its range of healthy dairy alternatives.
Oatly oat drinks is building on its place in the market with a new look aimed at attracting more consumers to its range of healthy dairy alternatives.
Oatly saw a sales boom in terms of value and volume of over 24% in 2011 making it the strongest growing dairy alternative with over 3.1 million litres sold in the UK last year.
Nick Hudson, Sales Director at Oatly importers Wassen International Ltd, said: ”The eye-catching block colours of the new packaging for Oatly oat drinks have been chosen to increase the range’s shelf stand-out in the long-life milk section of supermarkets and health food stores.
“Green is for Organic, blue for Enriched, light blue for Chocolate and an elegant black for Organic Cream.
”Our unique health message that Oatly contains healthy oat fibre which is good for your heart has driven growth across all four varieties for the last six years since they launched in the UK as Oatly.
“Another reason why Oatly oat drinks have proved so popular is that not only do they help do you good, but they taste good too.
“In a taste test carried out for Oatly, 94% of those questioned preferred Oatly to soya milk, 60% chose Oatly rather than rice milk and the consistency of Oatly was favoured to the other two alternatives.”
The new look Oatly long-life oat drinks will be available from Waitrose, Sainsbury’s, Tesco, Morrisons and ASDA stores as well as Holland & Barrett and independent health stores from March.
Oatly Organic and Oatly Enriched cost around £1.39 for a 1 litre pack, Oatly Chocolate is around £1.49 for a 1 litre pack and Oatly Organic Dairy-Free Alternative to Cream is around 79p for a 250ml pack.
Source: Oatly
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