Oats so simple new Quaker pots
Quaker Oats So Simple, the fastest growing brand in the top 10 cereals is set to transform the breakfast occasion with the launch of a new convenient Pot. With absolutely no cooking or milk required Oats So Simple Pots provide a huge incremental sales opportunity for retailers by catering to the 48% of UK consumers who regularly eat their breakfast on the go.
Quaker Oats So Simple, the fastest growing brand in the top 10 cereals is set to transform the breakfast occasion with the launch of a new convenient Pot. With absolutely no cooking or milk required Oats So Simple Pots provide a huge incremental sales opportunity for retailers by catering to the 48% of UK consumers who regularly eat their breakfast on the go.
Quaker Oats So Simple Pots deliver exactly the same deliciously creamy taste that’s already loved by millions of consumers in a quicker more convenient format. By simply adding hot water and stirring consumers can start their day with a healthy, satisfying and delicious hot breakfast in just two minutes!
Hayley Stringfellow, Quaker Marketing Director comments; “The hot cereal breakfast occasion has grown by 70% in the last ten years presenting a great opportunity for retailers. The hot cereals category is currently growing at + 13%, compared to flat growth in ready to eat cereals, but for some consumers speed and convenience still remain barriers to consumption.
By removing theses barriers we expect Oats So Simple Pots to drive both incremental sales and frequency of purchase, helping convenience retailers to maximise the breakfast occasion while providing a healthier option.”
Quaker is a trusted brand with a rich heritage of producing the highest quality cereals. The same love and attention has gone into the new Oats So Simple Pots, which will be available in the three market leading flavours already popular with consumers; Original, Golden Syrup and Apple & Blueberry from early January with a RRP of £0.99.
The launch of Quaker’s Oat So Simple Pots will be supported by national brand advertising and an experiential sampling campaign. Retailers should stock up now to make the most of this opportunity and fuel their impulse breakfast sales.
Source: Quaker Oats
Source: Quaker Oats
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