With the World Cup over, you might be forgiven for thinking we would see the end of football fever in the UK, but WKD, one of the UK's leading packaged premium spirits (PPS) sees it differently. In one of the largest drinks sales promotions to hit the country this year, WKD brand owner Beverage Brands is challenging its audience of 18-25 football fanatics to 'Peel-Off and Win a Strip'.
