One of the largest drinks sales promotions to hit the country this year

With the World Cup over, you might be forgiven for thinking we would see the end of football fever in the UK, but WKD, one of the UK's leading packaged premium spirits (PPS) sees it differently. In one of the largest drinks sales promotions to hit the country this year, WKD brand owner Beverage Brands is challenging its audience of 18-25 football fanatics to 'Peel-Off and Win a Strip'.

With the World Cup over, you might be forgiven for thinking we would see the end of football fever in the UK, but WKD, one of the UK's leading packaged premium spirits (PPS) sees it differently. In one of the largest drinks sales promotions to hit the country this year, WKD brand owner Beverage Brands is challenging its audience of 18-25 football fanatics to 'Peel-Off and Win a Strip'. The promotion goes live on July 15th and was devised by drinks specialist 5 communication together with wireless marketing expert, Flytxt, which is handling the promotion's SMS execution. It will run on all WKD bottles across on and off trade. Key accounts will be supported with promotional kits or in-store POS designed by 5 communication.