Teardrop-shaped bottles of mouthwash and handy 200-mL dispensers for toothpaste under the Aquafresh and Macleans brands from GlaxoSmithKline Consumer Healthcare now feature a new collection of innovative sleeve labels from Sleever Intl. U.K. Using its advanced printing and converting expertise, Sleever produced striking labels with pin-sharp details and metallized inks, in complicated shapes to maximize shelf impact of the products.
