13 Jul 2023 --- R.R. Donnelley & Sons Company (RRD) has released its 2023 (Un)Packaging Reality Report, revealing that supply chains and market conditions in the US are stabilizing despite recent challenges. Following last year’s edition, this second release of RRD’s annual report investigates how brands navigated last year’s market pressures and supply shortages to meet consumer demands. Lisa Pruett, president for Packaging & Labels at RRD, tells us that while brand decision-makers have seen market conditions improve since the COVID-19 pandemic, they have still faced continued supply chain hurdles that impacted how they selected their packaging and labels. “What’s specific to packaging is that 72% of organizations were forced to make changes to existing package design. Of those, nearly three-fourths of respondents made selections to minimize cost and 60% altered designs for efficiency and cost reductions in transportation, which was a common response to supply chain issues.”
