Pampers Takes A Walk Down Sesame Street With Improved Diaper Designs Brought To Fans By The Letter “P”

Pampers, a leading diaper brand in the United States, knows that the diapering experience should be a special and playful moment between parents and their little ones, which is why they have introduced improved Pampers Cruisers with 3-Way Fit diapers featuring new Sesame Street designs.

Pampers, a leading diaper brand in the United States, knows that the diapering experience should be a special and playful moment between parents and their little ones, which is why they have introduced improved Pampers Cruisers with 3-Way Fit diapers featuring new Sesame Street designs. “Pampers prides itself on being at the forefront of comfort and performance which is why we’re excited to introduce newly improved Pampers Cruisers with 3-Way Fit diapers,” commented John Brase, Pampers Marketing Director. “Giving babies the freedom to play their way is not only important to their growth and development, but it’s also important to us! That’s why we continuously strive to make improvements to our products that parents (and babies) not only need, but ask for and delight in.”

Pampers Cruisers with 3-Way Fit diapers incorporate improvements that parents have asked for - a softer, quilted back-sheet similar to Pampers Swaddlers diapers (available in sizes 3, 4, and 5 and coming very soon in sizes 6 and 7), a 20 percent longer absorbent area and most fun of all, new Sesame Street designs -- including a special never-before-seen appearance by Oscar the Grouch! “Whether she’s giggly like Elmo, or he’s hungry like Cookie Monster, every child resonates with at least one of our beloved characters,” added Maura Regan, SVP & General Manager of Global Consumer Products at Sesame Workshop. “For 41 years, our initiatives have helped prepare children for the various challenges that await them in life by addressing a wide range of developmental needs – from the basics of ABCs and 123s, to life lessons and even to play! We love that we can continue to bring that pure childhood excitement, delight and development to life through these new Sesame Street designs.”

Source: Pampers