Perrier’s Social Media Packaging Learns to Converse in French

The abundance of conversations is set to the rhythm of the profusion of words and the variety of an expressive and contrasting typography.

28 Jul 2009 Perrier’s latest limited edition packaging is called ‘Conversations’. Developed by Hartland Villa, a graphic studio based in Paris, each product features ‘conversation bubbles’.

The agency said: “The theme is ‘conversation’. We used the ‘French’ aspect as it’s an important value attached to the brand abroad. We played with words and speech bubbles to recreate surreal conversations, collages of words that work well together and evoke sensual and creative conversations in an ironical way. The idea is to leave room for the audience’s imagination to fantasise about situations and ambiences.

“The abundance of conversations is set to the rhythm of the profusion of words and the variety of an expressive and contrasting typography. The choice of words projects the idea of ‘learning French with Perrier’, as many of the expressions we chose evoke cliches of French culture, they make up a totally absurd French language lesson. In this absurdity lies the humour, creativity and as such, the quality of the project.”