Popcorn updates its 'act'

When Act II, maker of the top-selling popcorn by the same name, decided to revise the graphics for its packaging, it came to find that one good idea leads to another. So did Minneapolis-based package design firm Mackey Szar when it met with Act II to revise the company's packaging for flavor-added popcorns.

When Act II, maker of the top-selling popcorn by the same name, decided to revise the graphics for its packaging, it came to find that one good idea leads to another. So did Minneapolis-based package design firm Mackey Szar when it met with Act II to revise the company's packaging for flavor-added popcorns. Act II was changing the printing process for the product's outer paperboard folding cartons from flexo to four-color offset and was interested in updating the graphics as well. The change reflects a bolder brand and line name for the flavor-added tier of products with an impactful bright blue background and color coding for the different flavors. A color gradation was added to the film ribbon running across each package's front panel, and the marquee-lights element in the background has been softened to set off the Act II name. Finally, a small sparkle was also included on the film ribbon. The .016 OmniKoat cartons are converted by Burd & Fletcher. Inner bags are made from a Phoenix Packaging rollstock.