Price-Marked Packs Promotion for Nestlé Favourites
Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines Including KitKat, Rowntrees And Aero.
Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines Including KitKat, Rowntrees And Aero. Available from 30th March, the promotion will offer KitKat 4 Finger Milk, KitKat Chunky Milk, Rowntrees Fruit Pastilles, Aero Milk, Aero Peppermint and Toffee Crisp impulse lines at 2 for £1 in price-marked packs. Non price-marked packs will also still be available.
Independent research has shown that in terms of promotions on-pack both retailers and shoppers believe a multibuy price promotion is more motivating than either rounded price points, discounted prices or a percentage extra free. In fact a huge 70% of shoppers questioned said a multi-buy price-promotion (i.e. two for £1) would encourage them to make a purchase.
A Nestlé UK & Ireland spokesperson said: “Price-marked packs are known to benefit both shoppers and retailers alike, with shoppers feeling like they are getting a bargain whilst retailers benefit from an increase in sales.
“For retailers looking to capitalise on this promotion we recommend displaying the range of featured packs together in an off-shelf display.”
Source: Nestlé UK & Ireland
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