Primula Brings Back Its Christmas Packaging

Primula’s limited edition Christmas tubes are returning this month, which the brand claims “reinforce the identity of the spreadable and squeezable cheese.” Paul Lewney, managing director at Kavli UK, said: “In the winter months, Primula becomes a staple of consumers who need a spreadable cheese for multiple occasions.”

Primula’s limited edition Christmas tubes are returning this month, which the brand claims “reinforce the identity of the spreadable and squeezable cheese.” Paul Lewney, managing director at Kavli UK, said: “In the winter months, Primula becomes a staple of consumers who need a spreadable cheese for multiple occasions.”

Every year, in homes across the country children and relatives will argue, at least one element of the Christmas dinner will be undercooked or burnt, and the cat will almost certainly climb the tree at some point. Rather than trying to achieve the so called ‘perfect’ Christmas, this year Primula is taking a stand and celebrating Christmas in all its chaotic glory. “We have teamed up with some of the UK’s best loved bloggers to share their tales of Christmas Chaos and top Christmas hacks, which we hope will help you embrace, escape and survive the festive period.”

“Around the festive season people have many more reasons and opportunities to dine with friends, family and neighbors, and Primula offers consumers a convenient and easy way of preparing quick and tasty foods.” Primula’s Christmas tubes 150g retail at £1.50.

Source: Kavli