Rasna introduces convenience in the powdered drink market
I love you Rasna! The one punch-line an entire generation grew up with makes you recall the inimitable refreshing feeling in summers. Over a period of twenty five years, Rasna has proved to be one of the most desired summer drinks for children. However, the fast moving metropolitan life probably demands for more. Recognizing the need, Rasna has now come up with a novel stick pack of its existing product ‘Fruitplus’. Saina Nehwal, India's number one shuttler unveiled the new packaging in the capital recently.
I love you Rasna! The one punch-line an entire generation grew up with makes you recall the inimitable refreshing feeling in summers. Over a period of twenty five years, Rasna has proved to be one of the most desired summer drinks for children. However, the fast moving metropolitan life probably demands for more. Recognizing the need, Rasna has now come up with a novel stick pack of its existing product ‘Fruitplus’. Saina Nehwal, India's number one shuttler unveiled the new packaging in the capital recently.
Rasna Fruitplus Singles has also combined ‘choice’ with ‘convenience’. This product would be available in a mono-carton comprising of variedly flavoured stick packs - orange, lemon, mango, pineapple and mixed fruit. Unlike some other concentrates which take time to dissolve in water, Fruitplus Singles gets dissolved within 5 seconds and offers greater nutritional value of fruits.
Khambatta further added, “As a market leader with 90 per cent market share since many decades, Rasna is responsible to provide its customers what they want. Rasna Fruitplus in stick form priced at Rs.5/- is an example of how an Indian company can meet the ever growing aspirations of its customers by launching novel innovative healthy products in convenient formats.”
Rasna is marketing ‘Fruitplus Singles’ nationally and has also come up with a new television ad campaign for the same.
Source: Rasna
