Redesigned vodka focuses on brand evolution
Blue Ice Vodka sprouted from a simple vision: premium vodka reflective of the homegrown purity of America’s natural resources. A decade later, Blue Ice Vodka celebrates the growth of that vision distilled into reality with a packaging redesign.
Blue Ice Vodka sprouted from a simple vision: premium vodka reflective of the homegrown purity of America’s natural resources. A decade later, Blue Ice Vodka celebrates the growth of that vision distilled into reality with a packaging redesign.
Designed by award-winning design firm Flowdesign, who has worked with 21st. Century Spirits from its inception, the “facelift” further refines the distinctive look and texture of the bottle, while maintaining the complimentary relationship between the look, feel, and taste. “Our goal for the recent upgrade to Blue Ice Vodka’s label and capsule represents an evolution, not a revolution, with the use of simpler type, targeted copy, and a bolder blue background to help the branding pop,” says Dan Matauch, founder of Flowdesign.