When Luvs baby diapers introduced a new diaper with a Heavy Dooty Protection design, it wanted a package that clearly reflected an enhanced diaper-changing experience for parents. The result is a package upgrade that emphasizes the Ultra Leak guard protection of the diaper that keeps wee ones drier and presents a visual reflection of that enhanced state of exuberance: updated photography of a crawling, smiling toddler. The new package also includes a back panel that provides parents and caretakers with additional product information.