Re-Launch for Sharps Famous Toffee Brand

This much sought-after and fondly remembered range is now being re-launched as Sharps of York, to take advantage of the city's reputation as the UK's 'confectionery capital'. The Sharps brand, which was first launched in 1911, is being revitalised with five great new products and a fresh new packaging design.

This much sought-after and fondly remembered range is now being re-launched as Sharps of York, to take advantage of the city's reputation as the UK's 'confectionery capital'. The Sharps brand, which was first launched in 1911, is being revitalised with five great new products and a fresh new packaging design. An extensive six figure trade and consumer marketing campaign will support the re-launch, which is designed to put Sharps firmly back on the map. The marketing campaign will position the Sharps brand as 'traditional with a modern twist' and will see the re-introduction of Sir Kreemy Knut, an aristocratic, eccentric character who was first used to promote the brand in 1919.