Rexam and The Love Factor create new Energy

Rexam have recently helped to introduce the industry’s first 24 oz. carbonated energy drink – in the world’s most preferred beverage package: aluminum cans. In the fast-growing energy drink market, BOOKOO Energy, from The Love Factory, is the first to offer beverage consumers three servings in one can.

Rexam have recently helped to introduce the industry’s first 24 oz. carbonated energy drink – in the world’s most preferred beverage package: aluminum cans. In the fast-growing energy drink market, BOOKOO Energy, from The Love Factory, is the first to offer beverage consumers three servings in one can. Also available in a zero-carb, no calorie, no sugar option, this energy drink is the strongest on the market, delivering extreme energy with a refreshing citrus flavour that satisfies even the most taste-conscious. BOOKOO Energy’s 24 oz. cans are being produced and printed at the Rexam Beverage Can America (BCA) manufacturing facility in Whitehouse, OH,. “We are very excited to introduce consumers to this high quality energy drink which delivers a great-tasting blend of vitamins and nutrients without excess carbohydrates or sugars,” explains Pamela Thornton at The Love Factor. “Rexam has played an invaluable role in helping us bring this product to market. Working closely with them, we were able to go from graphic development to fill date within five weeks – an amazing accomplishment.” Bill Barker, president and CEO, Rexam BCA, added, “We considered what our customer wanted to do with their brand and bottom line, then built a proposition across their entire value chain. It’s about much more than just delivering high quality cans on-time. We’re thinking of the consumer and how we can help our customers build their business. The result is a great looking product that will pop off retail shelves.” The Love Factor also worked with Rexam Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the colour and graphic tolerances of BOOKOO Energy for perfect brand reproduction on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards, confidentially with customers, before.