Rexam looks for can openings in the wine industry
Rexam is taking aim at opportunities in the wine sector as it works with its partner DIS to upgrade filling equipment for packaging wine in cans.
Rexam is taking aim at opportunities in the wine sector as it works with its partner DIS to upgrade filling equipment for packaging wine in cans.
DIS has installed equipment that it claims will allow smoother and more precise filling for wine. The new machinery filters wine during unloading, measures and maintains mineral and oxygen levels and preserves the product before final filling.
It is being used first by the Wild Pelican brand, which Rexam said is selling wine in 200ml and 250ml cans on-board a number of airlines.
Wine push
Rexam made the announcement as it begins a big push to extend the popularity of the beverage can in the wine industry.
At the London International Wine Fair in May, the UK-listed company published research suggesting that the can could help attract young consumers.
Its survey of 1000 people aged 18-34 found that 58 per cent felt that wine in a can was appealing.
A majority of respondents also liked the idea of wine keeping cooler for longer in a can and the can being a good option for picnics and barbecues.
Rexam believes that cans are likely to have most success in the wine market when aimed at people traveling or eating and drinking outdoors.
“Although bottles will always have their place, wine in cans is perfect for on the go consumption when bottles often become impractical,” said Kym Hamer, marketing manager at Rexam.
Source: Rexam
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