Rexam's Ready To Kiss Lipstick Excites Consumers

Ready To Kiss from Rexam Personal Care -- the world leader and innovator in lipstick packaging -- is the solution that combines brand-building and fashion-forward looks with the convenience of intuitive-to-use, go-anywhere one-handed operation that appeals 24/7consumers. The Rexam Ready To Kiss, which debuts at Luxe Pack Monaco, booth RC 14, is designed with a dynamic and intuitive new gesture and integrated cap.

Ready To Kiss from Rexam Personal Care -- the world leader and innovator in lipstick packaging -- is the solution that combines brand-building and fashion-forward looks with the convenience of intuitive-to-use, go-anywhere one-handed operation that appeals 24/7consumers. The Rexam Ready To Kiss, which debuts at Luxe Pack Monaco, booth RC 14, is designed with a dynamic and intuitive new gesture and integrated cap. The lipstick is opened in two visually impressive stages, with a smooth sliding button, for easy one-hand operation. Stage one opens the bullet window and stages two reveals the bullet.  This bold new mechanical functionality is enhanced by the lipstick’s elegant and feminine aesthetic.  The patented teardrop bullet shape ensures flawless, precise application and contouring, even at the center of the upper lip’s typical M-shape. It is suitable for solid or soft top-filled formulas such as the increasingly popular, multi-benefit products that combine anti-UV, anti-ageing, hydrating elements and more.

A wide variety of surface treatments and decoration techniques is available, such as lacquering, silk screening and hot stamping, for optimal appeal on the shelf -- and in direct sales catalogs. “Lipstick actuation is so easy, the consumer can do it with one hand tied behind her back,” said Audrey Ospital, Product Manager – Make Up, Rexam Personal Care.  “This is the lipstick for your on-the-go consumer, who leads the life of woman. With Ready To Kiss, women can make up quickly, easily and precisely, in any situation – in the car, before a meeting and for special occasions. “While existing coloring lipstick solutions use classic mechanisms,” Ospital said, “our new Ready To Kiss delivers a novel, intuitive and ergonomic gesture for the ultimate solid and coloring formulas, that communicates a glamour and contemporary sensibility that will appeal to customers.” Rexam, the world leader in lipstick packaging, developed the Ready To Kiss in consideration of three consumer megatrends: new gestures, convenience and on-the-go.

Source: Rexam