Robot Food Creates Identity for Love Popcorn
The ultimate foodie snack brand, Love Popcorn combines real ingredients and enough indulgent variants to suit all palates. Brand and packaging design agency, Robot Food, have created a brand new identity that pops louder than the competition.
The ultimate foodie snack brand, Love Popcorn combines real ingredients and enough indulgent variants to suit all palates. Brand and packaging design agency, Robot Food, have created a brand new identity that pops louder than the competition.
Simon Forster, Creative Director at Robot Food, said, "There’s no shortage of premium popcorn brands at the moment. But many are characterised by genteel visual identities and pale colour palettes. No brand was particularly standing out. After tasting Love Popcorn, we were genuinely amazed. The quality is outstanding with unforgettably tantalising flavours. It was clear that we needed to create an identity with impact and edge.”
The name is a celebratory call-to-action, and just like the name and the flavours, the design packs a punch. The confident colour palette shouts loud and proud about the deliciousness, and the black diamond lock-up device acts as a bold stamp of quality. Real food photography emphasises the real ingredients, and these are scattered to form a signature stripe across the pack, in a nod to great design and high-end fashion.
Love Popcorn’s mindset is nicely encapsulated by that other – more famous – pioneer of quality, Dame Vivienne Westwood, who said, ‘Buy less, choose well, make it last.” In their hands, popcorn has transitioned from an easily eaten, easily forgotten snack to an indulgent, low-calorie flavour sensation worth savouring.