Gatorade, the leading brand in sports nutrition and hydration, presented its new bottle which has a cover that protects the tip and isolates it from the environmental factors, making it more hygienic.
Gatorade, the leading brand in sports nutrition and hydration, presented its new bottle which has a cover that protects the tip and isolates it from the environmental factors, making it more hygienic.
The DNA of Gatorade is to seek innovation for athletes, that's why the new packaging was designed with their needs. Thus, a more functional and lighter bottle emerges, making it easier to open and close. Moreover, the new warranty seal placed on the cap allows the athlete to use the product more easily and quickly.
"At Gatorade we always support athletes to Win From Within. As part of our mission to achieve it, and since we are always attentive to the needs of our consumers, we have renewed our bottle, which is also kind to the environment and the environment in which athletes train and compete every day," said Rainer Strauss, Director of Global Carbonated Drinks of Gepp, PepsiCo Mexico’s bottling firm.
Additionally, the new Gatorade bottle can save up to 25% of the material used in each piece, which means about 1.3 million pounds of PET annually being phased out. The new composition allows even more efficient recycling, as it facilitates compaction and transport to recycling centers. The new Gatorade bottle is ergonomic, modern and easy to use, continuing to accompany athletes during your workouts or competition in a more practical way.
Gatorade, committed to innovation for athletes.
Source: PepsiCo