RPC Bramlage: Slidissime Airless Cosmetic Jar By Patyka

27 Oct 2015

Patyka’s skincare are available online on patyka website and in a selection of 300 exclusive doors worldwide (department stores, perfumeries, selective pharmacies, concept stores and spas) including Le Bon Marche in Paris.

A patented innovation: Slidissime combines the airless pouch technology with a flexible touch & slide pump. Slidissime is an airless jar consisting of a collapsible pouch and an ergonomic flexible airless pump made of 4 parts. It is protected by two international patents. Conceived with materials compliant with Food Contact EC directive, Slidissime perfectly answers the needs of the cosmetic market and is compatible with most of the formulae. A new type of pack on the cosmetic market: Slidissime is an alternative to existing mechanical airless systems. It is the first airless jar on the market combining protection and sensuality (thanks to the Slide gesture). There is no similar jar with slide gesture. Competitors’ airless jars use mainly the piston-airless technology and are equipped with a lateral or central actuator, standard dispenser or pushing membrane.

It protects the formulae: By a simple slide on the membrane, a dose is delivered by the system through its thin hole. Located at the extremity of the touch & slide pump, this hole closes after each dosage, avoiding any air-intake and drying of the formula. The formulation has contact neither with air nor with fingers. Slidissime guarantees protection of active ingredients from oxidation, UV rays and other external contaminations during its entire usage. Slidissime also allows decreasing preservatives in the formula.

Consumer Benefits:

Slidissime airless jar has been created to improve the quality of people’s life. RPC Bramlage places final users and their expectations at the heart of product development. To develop Slidissime, RPC Bramlage organized focus groups with a European panel of consumers to understand their expectations. According to the market and RPC consumer surveys, 50% of consumers asked didn’t use any cosmetic jar because it is considered not hygienic. Meaning Consumers like and look for hygiene and clean use in cosmetic packaging. Slidissime is the answer to this expectation: users do not put fingers into the cream and Slidissime guarantees protection from oxidation, UV rays and other external contaminations during its entire usage.

Source: RPC Bramlage