Sainsbury’s to introduce touch-free meat packaging

Sainsbury’s to introduce touch-free meat packaging

16 Apr 2018 --- UK supermarket chain, Sainsbury’s, has announced plans to sell raw meat in touch-free packaging to meet the growing demand of the millennial consumer. The straight-to-pan plastic pouches – commonly known as “doypacks” within the industry – allow customers to cook raw meats without directly touching the product.

The chicken-in-a-pouch range will release in early May. The range will include citrus tikka chicken pieces and teriyaki-style pieces. If proven popular, the range will extend into the pork and fish categories.

“Customers, particularly younger ones, are quite scared of touching raw meat," Katherine Hall, Product Development Manager for Meat, Fish and Poultry at Sainsbury's, says. "These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it.”

Fears of food posioning, increasingly busy lifestyles, and the growing popularity of dining-out, particularly among millennials, have been cited as motivations behind the new touch-free packaging. Katherine Hall believes the problem stems from a lack of education in where meat comes from and how to cook it.

“A lot of younger people are eating out in restaurants but they are not preparing as much food in their home,” adds Katherine Hall, “If they are not used to it, they may think, ‘Ugh! I’d prefer someone else to do it for me.’” She also recalls a focus group session in which one lady admitted to coating her raw chicken in antibacterial spray before cooking it for fear of harmful bacteria such as campylobacter.

Ruth Mason of the National Farmers’ Union said it was “disconcerting that shoppers are so removed from their food.” It is a concern for the meat industry as an increasing number of consumers adopt vegetarian or vegan diets and the volume of meat-replacement products grows.

There has been market growth in the category of meat-in-a-bag products, especially chickens that can be bought and cooked in a bag. “We have seen sales data of those, and we are aware they have done very, very well,” says Ruth Mason. “We know one of the reasons is because consumers do not have to touch a raw bird.”

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

15 Jan 2019 --- Johnson & Johnson Vision has partnered with UK recycling company TerraCycle to launch a nationwide program to recycle contact lenses. Over a third (39 percent) of contact lenses wearers are unsure of contact lenses recyclability status, research by Johnson & Johnson Vision has found. In reality, with the help of TerraCycle, they can be recycled. The program also includes the recycling of the blister and foil packaging after use.
15 Jan 2019 --- The pan-European plastics sector will be the hardest hit in the event of a “no-deal” Brexit scenario, experts are warning. The UK Parliament will vote on UK Prime Minister Theresa May’s EU Brexit deal later today. MPs are widely expected to vote against the proposed deal, increasing the likelihood of a “no-deal” Brexit. As the historic vote looms large, PackagingInsights asks what a “no-deal” Brexit could mean for the European packaging industry.
14 Jan 2019 --- Research focused on understanding the effects of microplastics has intensified after a series of discoveries found that the tiny plastic particles are polluting marine environments, food supplies and our bodies. Dr. Natalia Ivleva, a researcher at the Technical University of Munich (TUM), has developed new analytical methods for the identification and quantification of microplastic and recently shared her findings.
14 Jan 2019 --- Temperpack, a company positioned to “solve thermal packaging problems through sustainable design,” has raised US$22.5 million in Series B financing led by Revolution Growth. New investors Harbert Growth Partners, Arborview Capital and Tao Capital Partners, and existing investor SJF Ventures, also participated in the round. The cash injection is hoped to expand the business and to engineer new products in response to increasing demand for sustainable thermal packaging.
14 Jan 2019 --- Family-owned Bavarian mustard producers Mari-Senf has launched a new Bag-in-Box dispensing system which has “huge plastic waste reduction potential.” Designed by DS Smith’s UK Rapak division in collaboration with Swedish dispensing specialists Asept, the Bag-in-Box design aims to minimize serving and clean-up time for street food kiosks, making it ideal for events such as Germany’s Oktoberfest.