Schubert expands training capacity for enhanced customer support

29 Nov 2022 --- Schubert is expanding and relaunching its new training concept, including face-to-face and online training, by inaugurating a new center in Crailsheim, Germany. The Schubert training team will work with customers to develop new formats and content that are more closely aligned with customer needs. 

The packaging manufacturer highlights that not only the packaging industry and packaging machines continue to evolve, but customer needs regarding training and knowledge transfer.  

Advanced robot technology, multiple format changes, 3D printing in production, digital control systems and data-driven error analysis – the demands placed on production managers, machine operators and other skilled workers have increased considerably through digitalization and automation, says the company.  

Furthermore, Schubert asserts there is currently a lack of skilled personnel on the market, and often there is a high staff turnover in companies. These circumstances will be considered by the company when providing its training courses and services. 

Respecting customer needs
The Schubert training team is examining and revising the existing training portfolio with its customers. 

Schubert says that in the future, its customers will benefit from face-to-face and online training. Uwe Galm, director of Customer Services, explains: “We have listened carefully to our customers and taken their various needs and wishes on board. With this input, we will continue to refine our training portfolio.” 

The move to the new training center at the company’s Crailsheim headquarters is the first milestone. In the former industrial hall, over 1,000 square meters of bright, modern areas have been created, with space for a reception area, four training rooms with packaging machines and a lounge and additional technical rooms. The training team’s new offices are closely located in an adjacent building. 

New formats and content
Galm highlights that Schubert is taking a multi-track approach which includes expanding training locations in Germany and the US, including new formats, content and an expanded training team.

Schubert says that in the future, its customers will benefit from face-to-face and online training. Galm is especially keen on expanding training content and topics: “We cannot think of a customer’s individual machine in limited terms, but rather in terms of system components such as robots or image processing.” 

Due to the company’s modular machine concept, training for individual system components can be transferred to any Schubert machine, so customers benefit from training across the board. Training that focuses on troubleshooting will also be modeled on this approach. 

“In the future, we would like to take a more vivid, illustrative approach and offer our customers pre-produced videos without any language barriers as support,” reports the director of Customer Services.

“We are increasing our capacities as we gear up to the new program,” he explains, “not only in Germany but also in the US.” At the Charlotte location, a trainer is now on-site full-time for customer training – a major gain in service and customer proximity for the American market. 

At the same time, Schubert will make digital training and videos available directly via the Transaction Network customer portal. The portal, also home to Schubert’s Digital Care Services, will gradually be supplemented with further content to expand the central digital service platform. 

The new training concept, the updated service portfolio and the link to the customer portal will create a comprehensive package for Schubert customers that will enable them to benefit from services tailored precisely to their needs.

In another development, Schubert equipped French pastry manufacturer Bijou with a robot-assisted packing line for its madeleines and other sweet baked goods. The TLM line delivers higher flexibility and automation with robot technology, customized 3D-printed tools and clever packaging design. 

Edited by Natalie Schwertheim

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