Seriously Spreadable Undergoes A Complete Re-Brand

Cheese manufacturer Lactalis McLelland is re-branding its Seriously Spreadable range, including a new packaging design across the entire range. Mike Chatters, sales director for Lactalis McLelland, said: “The new Seriously Spreadable pack designs have been developed to improve on-shelf visibility and to better communicate the product’s unique selling points.

Cheese manufacturer Lactalis McLelland is re-branding its Seriously Spreadable range, including a new packaging design across the entire range. Mike Chatters, sales director for Lactalis McLelland, said: “The new Seriously Spreadable pack designs have been developed to improve on-shelf visibility and to better communicate the product’s unique selling points. The most important changes we’ve made are re-branding from ‘Seriously Strong’ to ‘Seriously’.” Seriously Spreadable Squares was the first product to feature the new packaging, which the company claims will “help broaden its appeal among families.”

The updates include a new logo and graphics, as well as a “Creamy” taste descriptor and real cheddar imagery, to “reinforce the brand’s cheddar credentials.” Later this year the Seriously Spreadable Tubs will also include a new design, aimed at “reinforcing the brand’s real Scottish Cheddar credentials directly on pack.” The complete brand re-launch will be supported by in-store and in-home sampling activity, as well as social media activity throughout the autumn.

Source: Lactalis Mclelland