Simply Nectar Launches New Flavour to Accompany Range Redesign
Simply Nectar has rebranded its range of pure fruit juices and nectars in order to suit Britain’s fast moving society.
Simply Nectar has rebranded its range of pure fruit juices and nectars in order to suit Britain’s fast moving society.
The artisanal drinks company, which produces GMO free fruit juices and nectars, has made its logo more contemporary and has introduced more convenient, ‘grab and go’ packaging.
A 25cl bottle now replaces the original 33cl one, and the drinks’ labels have become what the brand hopes to be a “more attention grabbing and modern design.”
Simply Nectar has also recently expanded its range of flavours by launching a new raspberry drink.
The Simply Nectar Raspberry is being launched to appeal as a refreshing summer drink.
Jeremy Jaffé, co-founder of Simply Nectar, said: “Rebranding the Simply Nectar range seemed like the natural, next step for us to take in today’s modern world.
“People want convenience nowadays and are much more inclined to buy products based on appearance, so it was important for us to appeal to the changing needs of our audience.
“The new packaging reiterates the brand’s high quality and continues to differentiate us from anything else out there.
“Our new raspberry flavour is also an excellent addition to the brand and is our first berry drink in the range, allowing us to diversify even more.”
Simply Nectar is a small producer of pure fruit juices and nectars and offers nine different flavoured drinks in its range.
Containing no GMOs, refined sugars or preservatives, and only a dash of grape or lemon juice to sweeten, the Simply Nectar drinks contain natural ingredients.
They come in glass bottles and can be bought in two sizes – 25cl and 75cl.
Simply Nectar was established in 2001 and is owned by What on Earth, a manufacturer of organic food.
Source: Simply Nectar
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