Snack Attack Changes Packaging Design

Snack Attack’s premium products needed a packaging design that emphasized their main characteristics: quality, tastiness and the innovative mix between fresh and healthy ingredients.

11/03/08 Snack Attack decided to change packaging design for its range of pre-packed food commercialized on Romanian market: traditional English sandwiches, panini, tortilla, salads, soups, dessert.

The initiative implied the identification of a new graphic concept able to convey both the premium feature of Snack Attack, and the brand’s dynamic and friendly approach. In a second phase, this concept reflecting the brand’s values was personalized on various types of pre-packed products. “Snack Attack’s premium products needed a packaging design that emphasized their main characteristics: quality, tastiness and the innovative mix between fresh and healthy ingredients.

The new packaging adopted suits perfectly the Snack Attack brand and the company is confident that consumers will appreciate the change”, asserted Maria Gavrilescu, Marketing Coordinator for Snack Attack. The project unfolded during the entire half of 2007, and for its achievement Snack Attack resorted to Redwine, an independent strategy and brand design agency. “The graphic concept derived from Snack Attack’s brand identity, and the greatest challenge was finding a colour code representative for each type of product. The outcome was an attractive and easily recognizable packaging”, Dragos Marinescu, Creative partner at Redwine asserted.