Softlips® Reinvents Lip Care With Innovative Packaging And 5-In-1 Formula

Softlips®, a premium leader in lip care, introduces the Softlips® Cube, a dome shaped balm that delivers 5-in-1 Lip Perfecting Technology to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen. Packaged in a sleek, glass-like cube, the Softlips® Cube was designed to be a fun and original shape that women can easily access in a purse. 

Softlips®, a premium leader in lip care, introduces the Softlips® Cube, a dome shaped balm that delivers 5-in-1 Lip Perfecting Technology to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen. Packaged in a sleek, glass-like cube, the Softlips® Cube was designed to be a fun and original shape that women can easily access in a purse. The Softlips® Cube, debuting in major retailers, is set to answer consumers' needs for multi-benefit products and innovative delivery systems. "In 1992, Softlips® launched its first lip balm targeting women with its unique slim stick packaging and flavorful formulas," says Katherine Tocheff, Director of Marketing Lip Care, The Mentholatum Company. "Softlips® Cube is a natural evolution, a stylish multi-functional lip balm for women who are always on the lookout for new exciting lip care products." The suggested retail price for the Softlips® Cube lip balm is $3.49. It is available in three delightful new flavors: Softlips® Pomegranate Blueberry, Softlips® Fresh Mint and Softlips® Vanilla Bean.

Source: Softlips